Colourtreats lips makeup
Elle Canada: Editor-in-Chief-Approved Makeup
Petra
27 January 2026
Elle Canada: Editor-in-Chief-Approved Makeup

ELLE Canada's editor-in-chief featured our best-selling tinted lip balm via TikTok and in the article, "59 Seconds of Beauty: Editor-in-Chief-Approved Makeup." See the TikTok here!

 

"When it comes to makeup, our editor-in-chief keeps things intentional, streamlined, and skin-first." - Shania De Blois

 

ELLE Canada describes their editor-in-chief's beauty routine to be, "Built around multitasking formulas that enhance rather than mask so her makeup stays effortless." 

Joanna Fox, editor-in-chief, includes our +Hydra LipTreat shade Scarlet in her routine. She says, "For lips, hydration always comes first. This tinted balm delivers moisture with just enough colour to brighten the face instantly. She also taps it onto the apples of her cheeks, blending it in with her fingers for a naturally flushed, healthy-looking glow. It’s effortless, comfortable, and perfect for on-the-go moments when one product needs to do it all."

 

Our award-winning +Hydra LipTreat delivers buildable colour while drenching lips in lasting hydration. Formulated with Hyaluronic Acid to hydrate, Avocado Oil to rejuvenate and Shea Butter to condition, available in 7 shades.